Do you wanna know why people keep quitting your network marketing team? It doesn’t matter if you are building traditionally, online or both. The issue of poor retention is very real, industry wide and it’s effects can take some very good people out of the game. Nobody likes it when people quit their team, right? If feels terrible and doesn’t do much for your bottom line either, does it? So, what on earth can you do about it?

…a lot actually. If more network marketers understood why people keep quitting their network marketing teams in the first place, they’d realize that there is actually, a lot they can do to prevent it.

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WHY THEY ARE QUITTING YOUR NETWORK MARKETING TEAM
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In reality, there are a variety of individual reasons why people quit your network marketing team. Overall, though, there are really three main reasons at play in their decision to do so. Here they are…

DO YOU WANT TO KNOW WHY PEOPLE KEEP QUITTING YOUR NETWORK MARKETING TEAM? – EPISODE 8

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1) Not Setting the Right Expectations:  

One of the biggest mistakes network marketers make is not setting the right expectations from the very beginning. When you bring in a new customer or business builder, it’s absolutely critical to start them off the right way. Ideally, you want them know exactly what to expect from the experience…the good, the bad and the ugly. 

So often, network marketers get so excited, especially when they’re new, and they end up over-selling the product, service or opportunity. They can become really ‘hypey’ and make promises they can’t possibly keep. The prospect ends up expecting it to be like Utopia, which of course it’s not.

Make sure to let your new customers and recruits know, realistically, what to expect in 30, 60, 90 days so that you aren’t immediately setting them up for failure. That way, there won’t be any surprises and your prospects won’t end up feeling duped by the whole thing, as so often happens when this step is mishandled. 

 

EMPLOYEE MINDSET VS. LONGTERM THINKING

 

Keep in mind, that the vast majority of people have an employee mindset. They are used to thinking very short-term, not longterm. My mentor, Ray Higdon pointed out that their natural instinct when they come in, is to evaluate how much time they are spending on the activities, and how much they are getting in return. You know, as well as I do, that the return is usually not very big in the beginning. Typically, the work is very front loaded for a while. 

This means, that you’ll do more work than you get paid for, at first, but after a period of time with consistent effort, that shifts. If you stay committed longterm, you will end up doing a whole lot less than you’re actually getting paid for. Unfortunately, though, most people quit just before they hit gold, because they weren’t equipped with the proper expectations going in. Your new people need to understand that their employee mindset doesn’t work here and they’re going to have adopt some longterm thinking.

 

2) POOR (OR NON-EXISTENT) TRAINING AND DUPLICATION SYSTEMS

 

Many network marketing companies, especially new ones, often do not have great training systems. If your company has great training that is proven to work and to duplicate, then…for the love of all that is holy…don’t reinvent the wheel! Plug into the system, teach the system and let it work it’s magic.

At all costs, resist the urge to do it all yourself. Your goal is to be as unnecessary to the process as humanly possible. Sometimes that’s tough on our egos. We like to be the all-knowing, all-seeing network marketing Gods…but that just doesn’t serve anybody longterm. Don’t do it. If you have the tools at your disposal..by all means..use ‘em and teach your network marketing team to do the same.

Unfortunately, if you don’t have access to a great duplicatable system, you’ll have to create something for your team to plug into. It needs to be really simple and straightforward so don’t get swallowed up in unnecessary details.

 

3) Poor Network Marketing Team Culture
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This is, in my opinion, the most important factor to consider if people keep quitting your network marketing team. I learned about the importance of this concept through Ray Higdon, who shared with me, a training he received from industry veterans, Larry and Taylor Thompson. 

So many leaders drop the ball when it comes to network marketing team culture. They often focus all of their energy on the ‘producers’ in the team and forget about everyone else. Don’t get me wrong, as a leader, you do have to schedule your time appropriately and your people do need to earn that time. However, the value you attribute to another human being should not be connected to their production numbers.

 

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“Value everyone’s contribution and treat everyone with respect.” ~ Michelle Obama (click to tweet)

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Moreover, there is a tendency for many leaders to treat everyone as though they ought to have the same goals as they do…to freakin’ ‘CRUSH IT!” Newsflash! Not everyone wants to be at the top of the compensation plan and training on stages in front of 30,000 people!

In fact, only about 5% of the people you bring in to your company are going to have the vision to be a top producer. Many, many of them would be totally elated to simply bring in a few hundred extra bucks a month, to take some of the financial stress off of their families. Several others, just want to be around the campfire. They like the energy and find the people fun. Their motivation is simply to be a part of something cool..that’s bigger than themselves. AND that’s ok!

Additionally, you’ll find that many more people are fully satisfied with being customers and have zero desire to make money doing it. That doesn’t make them wrong either….just different. Besides…they’re paying for their products every month and contributing to your volume so appreciate them.

 

DON’T BE SURPRISED WHEN THEY QUIT YOUR NETWORK MARKETING TEAM!

 

Knowing this, it should then come as no surprise that so many people quit network marketing teams. It’s not uncommon to hear of leaders who start guilting their people on a team page,  for not selling enough product, recruiting enough reps or God forbid… committing the mortal sin of network marketing… missing an event lol! Why would someone with zero desire to build an empire need to go to every single company event? They don’t. 

Be aware that everyone’s goals are different so don’t hold them all to your standard and to your vision. Meet people where they are at and love on them. show them how much you appreciate them, whether they are top producers, non producers or customers alike. Love on them. Be kind. Do not condescend to them, berate them or guilt them… or they WILL quit. 

I’ve always believed in being a straight shooter. Tell people the truth about what it really takes to accomplish their goals. BUT..do your best to avoid attaching your personal expectations to their business.

NO WHINING ALLOWED!

When it comes to having a good team culture, the other consideration, is the energy amongst the members. You should enact a zero-tolerance policy around negativity and whining! If anyone has any complaining to do, they need to go upline…not sideline and for heaven’s sakes NEVER downline! Teach your people that. There is basically, no quicker way to completely erode the culture of your network marketing team, from the inside out, than through gossip, negativity and endless whining. Weed that shi& out like your life depends on it lol!

 

Those are likely, the three main reasons why people keep quitting your network marketing team. Do you recognize anything here that may be at play in your business?