(THIS BLOG POST CONTAINS A VERY SPECIAL INVITE FOR YOU, SO READ RIGHT TO THE END:)<\/span><\/p>\n

Have you heard the term \u2018lead magnet\u2019 or \u2018freemium\u2019 thrown around here and there, and you\u2019re not sure what it is and if you need one? \u2026or perhaps you even have a lead magnet already, \u00a0but it\u2019s not performing the way it should. Whatever the issue, I\u2019ve got you covered.<\/span><\/p>\n

(NOTE: For the purposes of this post, the terms lead magnet, freemium and giveaway are used interchangeably).<\/span><\/p>\n

For those of you, who are brand spankin\u2019 new to the term, a lead magnet, or as it is so affectionately called, a \u2018freemium\u2019\u2026is essentially an ethical bribe. It is a giveaway of sorts, that is typically of high value to the marketplace but is given away free of charge, in exchange for the person\u2019s name and email address. \u00a0Both the giver and the consumer of the lead magnet, benefit\u2026so it\u2019s a win-win for both..or at least\u2026it SHOULD be.<\/span><\/p>\n

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THE LEAD MAGNET LEADS THE WAY<\/strong><\/h1>\n

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In essence, the person who is downloading the giveaway should be receiving information that is truly of high value to them and presumably, worth paying for… even though they are getting it free of charge. To clarify, that consumer should really feel that the giveaway serves a purpose, solves a problem and fills a need that they have, that is well worth trading their name and email for.<\/span><\/p>\n

On the other side of the exchange, the marketer of the lead magnet, receives the most valuable gift a marketer can get\u2026.a lead that helps them build their coveted email list\u2026their tribe.<\/span><\/p>\n

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HOW TO CREATE A LEAD MAGNET THAT PEOPLE ACTUALLY WANT – EPISODE 14\u00a0<\/strong><\/h4>\n